Understand Yourself. Understand Others. Succeed.
All I need to succeed in business is ambition and common sense, right?
Unfortunately not. Sometimes, common sense will lead you to exactly the wrong conclusion. Irrational Economics for Entrepreneurs is designed to help you:
- Understand how you – and other people – think.
- Decide when rational analysis will serve you well and when it will mislead you.
- Recognize your blind spots and biases – and to see the blind spots and biases of others.
This knowledge will help you make better decisions as an entrepreneur. As with all Acton courses, Irrational Economics for Entrepreneurs isn’t about having all the right answers, but making sure you are asking all the right questions.

